Bohoyo Named MD of Millward Brown Turkey

Millward Brown has named Carmen Bohoyo as Managing Director in Turkey, based in its Istanbul office. She replaces Dimitris Mannoussakis, who continues as MD of Millward Brown in Greece.

Bohoyo (pictured) takes up her new role with more than sixteen years' marketing, strategy, research and business management experience. Prior to joining Millward Brown in 2011 as Director of Client Management, she worked for Kimberly-Clark Healthcare in senior product and marketing manager roles across Latin America and North America. Earlier, she held marketing and business management roles at Troy Associates, Definition 6, and 3M Europe.

CEO Europe Tim Wragg comments: 'Carmen has a wealth of knowledge and experience that will be invaluable for her new role leading Millward Brown's business in Turkey. With a background in both client and supplier organisations within the industry, her expertise is a great asset in providing the best possible service to our clients.'

Bohoyo takes over from Mannoussakis - who temporarily held the role of MD of Millward Brown's business in Turkey from last February until November after former MD Betul Khan left to run his own consultancy - in addition to his position as MD of the company's Greek operations, which he has led since 1997. Mannoussakis began his career with Research International Greece in 1988.

Web site: www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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