Thoroughbred to Launch Analytics Unit

In the US, employee-owned company Thoroughbred Research Group has partnered with former Infinia execs James Fink and Barbara Booth to set up a new analytics division.

The firm, which was previously known as Wilkerson & Associates provides data collection, online research, qual and quant methodologies, analysis and consultation from offices in Louisville, Kentucky.

Fink has more than 35 years' market research and analysis experience, having previously held officer-level positions with international research companies such a Chilton Research Services (now part of TNS) and Opinion Research Corporation, and with brand consultancies Enterprise IG and Infinia Group. Booth is a 30-year veteran of the market research sector, having worked with Fink as a Sampling Statistician and Data Analyst at ORC and Enterprise IG, and as Senior Research Director at Infinia Group. Her expertise includes using a wide variety of statistical tools to model buyer behavior in consumer and B2B markets.

Brad Larson, VP of Marketing, comments: 'The wealth of experience we gain by partnering with James and Barbara allows Thoroughbred Research Group to expand our research solutions offering to our clients. We are responding to clients' needs and current business trends by forming this division.'

Web site: www.torinc.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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