Fox Promotes for Global Research and Audience Role

In London, Fox International has promoted Christian Brent to the newly created role of Senior Vice President of Global Research and Audience Strategy for Fox International Channels (FIC).

Brent (pictured) joined the firm last year as VP of Research and Strategy for Europe, having previously spent nearly seven years at BBC Worldwide, most recently as VP, Strategy & Audiences, Branded Networks. Earlier, he was Head of Insight, Marketing Strategy at O2 (UK), Head of Consumer Strategy at Dragon Rouge, and he served as Marketing & Research Manager at The Walt Disney Company.

FIC runs over 300 channels globally across the entertainment, lifestyle, factual and sport categories. In his new role, Brent will lead all audience research for FIC across Europe and Africa, Latin America and Asia Pacific, and his remit will include TV ratings, digital analytics and agency projects. In addition, he will work with commercial and editorial teams across the FIC regions. He continues to report to Diego Londono, COO for FIC Europe & Africa.

FIC CEO Hernan Lopez comments: 'Christian's extensive experience and vision has already achieved great results in audience research throughout Europe and Africa, but this new role will extend that success to our worldwide markets. His proven record and dedication will raise FIC's audience research capabilities to a new level, at a time when television content is on the verge of an exciting future with the development of new formats and the different ways in which audiences are consuming content.'

Web site: www.foxinternationalchannels.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.