New York-based ad technology firm AppNexus has received a $60m round of funding from an unnamed Boston-based public equity and asset management firm.
AppNexus provides trading platforms for Internet advertising, through which clients can buy and sell media. In June, the firm acquired French online ad viewability technology firm Alenty, which measures how long display ads are seen by an audience.
Through its latest funding round, which brings the total raised to date to more than $200m, AppNexus plans to make future acquisitions, develop new digital advertising solutions, and hire 'hundreds' of personnel by 2016, at its NY headquarters and offices around the world. The company currently employs nearly 600 staff across ten offices worldwide, including at its newest locations in Sydney and Singapore.
CEO Brian O'Kelley comments: 'When we founded AppNexus, our aspiration wasn't just to build the world's best ad tech company - we wanted to prove that you can build a seminal, global technology company right here in New York. As a company purely focused on creating great tech, our aim is to continue to revolutionize the advertising industry, and we're just getting started.'
Web site: www.appnexus.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.