iModerate Hires Former QualVu MD

Denver-based MR technology firm iModerate has appointed former QualVu MD Julia Eisenberg as Senior Vice President of Client Services, responsible for the day-to-day management of its Client, Moderating, and Technical Services teams.

iModerate conducts one-to-one conversations with consumers, using a framework known as ThoughtPath, which was developed from a combination of cognitive theories and empirical information from previous conversations.

Qual specialist Eisenberg (pictured) joins from online video research solutions provider Qualvu, where she latterly served as MD in charge of the Research & Strategy division. Prior to this, she worked for consumer brands Crocs as Consumer Insights Manager and Gap as Senior Analyst - Consumer Insights.

Jen Drolet, iModerate's Managing Partner, comments: 'Julia's well-rounded perspective will prove to be invaluable to both our internal team and our clients. Having worked on both sides of the table, she has a deep understanding of the nuances of how best to collect and leverage consumer context.'

Web site: www.imoderate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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