New Askem Tool Taps Ad Targeting Tech for Online Surveys

Q&A software developer Askem has launched a qual / quant research and engagement platform, 'Askem Know', which it says 'targets key demographics in a quick, engaging, and cost-effective way'.

Askem Now taps into existing ad targeting engines using patent pending meta-targeting software, 'seamlessly' engaging with consumers in conversations on social networks, mobile apps and blogs in a 'friendly, playful' manner. Askem, which was established in May 2012 and has offices in Tel Aviv and New York, claims the platform has shown a 16% CTR.

Co-founder Itai Herman comments: 'One of the greatest challenges in the marketing research arena is that consumers often find surveys dry, tedious, and intrusive, leading to low response-rates and a greater expense to complete the research. We spent a lot of time and energy developing Askem Know to create a way to conduct research that participants find fun and engaging and we've hit the nail on the head. Our platform gives companies much needed high-caliber research data at a relatively low cost and on an accelerated timeline.'

The firm is online at www.askem.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.