In the UK, business intelligence and big data software reseller IS Solutions is to buy Speed-Trap Holdings (STH), the parent company of online behaviour specialist Celebrus Technologies, for approximately £7.5m.
Founded in 1999, Celebrus provides tagging-free software to capture real-time data on individual online visitor behaviour from any mobile or laptop browser, for use in cross-channel behavioural targeting and personalisation.
IS Solutions says the acquisition will provide it with additional routes to market and geographies by partnering with large analytics firms currently using STH as a platform. The firm, which currently owns c.11% of STH shares, has conditionally agreed to purchase STH for c.£7.5m, subject to an adjustment to reflect STH's net asset position at completion, with consideration satisfied partly in cash and partly by the allotment and issue of IS Solutions shares. As part of the deal, STH Chairman Godfrey Shingles will join the Board of IS Solutions as a non-Executive Director for a fixed term of one year.
John Lythall, MD of IS Solutions, commented: 'The market for business intelligence and analytics is one of the fastest growing software markets. STH's product suite is well equipped to support the needs of key markets such as financial services, utilities and media organisations which are all looking at ways to individualise and personally target customers and thereby increase their ROI and productivity.'
Web sites: www.issolutions.co.uk and www.celebrus.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.