UK high street fashion chain Monsoon Accessorize is combining shoppers' online and in-store purchasing history to offer personalised offers to them in-store.
By using data mining tools developed by online personalization specialist RichRelevance, Monsoon is able to analyse both customers' in-store and online purchasing habits. RichRelevance's machine learning algorithms and real-time decisioning engine then deliver personalised recommendations and offers to customers' e-mailed receipts using technology from eReceipts. The technology also works with Monsoon's loyalty reward card to further target customers based on their purchasing history.
According to a Monsoon spokesman: 'While relevant and targeted offers have been commonplace for online customers, the development of our multichannel emailed receipts solution marks a significant industry first and ensures our customers will benefit from product recommendations.' eReceipts says the initiative sets 'a new benchmark of best practice for multichannel retailers'.
Web site: www.monsoon.co.uk .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.