Multi-screen digital media measurement firm Verto Analytics has announced a new service tracking ownership and usage of digital devices, Verto Device Watch.
Verto, which raised $2.4m in funding for technology development in September, says the new product will support business decisions 'from advertising to product development, and from consumer segmentation to investment analysis'.
The new, single-source solution claims to offer 'nationally representative measurement data', and combines consumer observation, census-level analytics and 'sophisticated' consumer surveys. Preliminary data is available now for select Verto clients via an online dashboard, the Verto Monitor, and includes more than 60 metrics for 'hundreds' of digital devices down to an hourly level across all US consumers.
Recently appointed CEO Hannu Verkasalo (pictured), comments: 'In today's complex, mobile driven world, there is no shortage of data. But what is needed is a fundamental shift of focus and a move from analytics to media measurement solutions. The digital industry needs data that is comprehensive, accurate, and easily accessible to respond to the complexities of a multi-screen world'.
The firm's executive team is based in New York City with R&D in Finland, and is online at www.vertoanalytics.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.