Launch and Funding for Trendspotter Taykey

Trends-based ad targeting firm Taykey has launched a new marketing platform which it says allows clients 'to apply trends-based insights throughout their businesses'; and has announced $15m in new funding.

Taykey's software analyses trends among audiences in real time, linking to existing media platforms to allow clients to target them. Its existing trends discovery engine programmatically buys appropriate media for this purpose, but with the new platform, users can 'apply the trends-based insights to wider marketing strategy, including social media content, audience insights and market analytics.'

The latest funding comes from Innovation Endeavors, Eric Schmidt's venture arm, MSR Capital, and previous investors including SoftBank Capital, Sequoia Capital, Marker LLC and Tenaya Capital.

The company has grown its revenue by 600% since January 2013 and boasts seven of the top ten US advertisers as clients.

Founder and CEO Amit Avner comments: 'Taykey's vision is to help brands create 'prime time' opportunities online by targeting their ads against what's most popular for target audiences, at any given moment. As we have progressed, we have learned that these trends have applications far beyond advertising. Understanding the trends that your target audience is following can inform everything from social media strategy to product design. The new Taykey marketing platform is a natural evolution of our existing solution, allowing brands to apply trends-based insights throughout their businesses.'

The company, which has locations in the US and Israel, is online at www.taykey.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.