Birdzi Partners for Enhanced Shopper Targeting

In the US, location analytics firm Birdzi has partnered with ProLogic Retail Services to allow retailers to deliver personalized offers to shoppers at the checkout.

Birdzi's Personiphi Marketing Network and Shopper Engagement platform aggregate data from participating retailers and analyse in-store behavior allowing retailers and brands to target shoppers based on their purchase history, personal preferences and location. The partnership will combine this with shopper data analytics from established loyalty marketing and CRM solutions firm ProLogic, which helps retailers identify their top shoppers and develop personalized targeted offers to grow their purchases.

Birdzi CEO Shekar Raman comments: 'Through our shopper engagement platform combined with ProLogic's robust loyalty marketing solution, we are excited to help retailers understand true shopper behavior in the store, leading to new insights into real-world consumer behavior.' ProLogic CEO Ross Ely adds: 'Through Birdzi's shopper engagement platform, we can now provide grocery retailers with personalized shopper engagement, with the option to add additional loyalty marketing capabilities from ProLogic'.

Web sites: www.birdzi.com and www.prologicretail.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.