Survata Introduces Consumer Feedback API

San Francisco-based DIY online consumer survey specialist Survata has launched a consumer feedback API, through which developers can obtain answers to questions from their app on demand.

Founded in 2012 by childhood friends and University of Notre Dame alumni Aaron Wenger and Chris Kelly, Survata operates a network of 'survey-walls' on affiliate sites - these are similar to pay-walls except that a short survey must be completed to get access to free content including articles, music, videos and downloads.

Users build a survey using Survata's self-serve survey creation tool, or import a survey in any other format, and can then define their target audience in seventeen countries and across various demographics. At this point, analysts review the survey content and suggest any edits, and they then find the most appropriate respondents to participate. Feedback can be viewed on the survey dashboard, or raw data can be viewed in Excel or Statwing.

Survata's new API enables developers to receive the same results as when using the firm's web site, but without leaving their application. Through the API, users can create questions of all supported types, specify the target audience for a survey and the required number of respondents, and also view results. According to the firm, the system is suitable for a range of uses, including to test creative and media such as ads, videos, and logos.

Web site: www.survata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.