Paris-based social media monitoring and competitive intelligence firm Digimind has launched a measurement tool which can be used to analyze numerous social media accounts in a single interface.
The firm, which also has offices in Morocco, Singapore and London, offers a platform through which to automate all repetitive types of intelligence activity - from data collection to information management, analysis and sharing. This platform also offers a data analysis module, through which users can visualise trends and correlate information in real-time charts and graphs.
Digimind's new Social Analytics tool provides an aggregate analysis of all social media accounts, dynamic filters, and features to dive deep into the data for specific insights, as well as competitive benchmarking to enable brands to see how to improve market share. Specifically, it allows firms to analyse all their accounts in aggregate, and obtain a real-time view of what is working best to engage their online communities.
According to CEO Paul Vivant (pictured), companies on average have more than 300 brand-owned social media accounts across social networks like Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, and Pinterest. 'We designed Digimind Social Analytics to meet the needs of brands struggling to manage, compare, and analyze multiple social media accounts. Using the tool, brands can now easily get these insights, whether they're managing five accounts or 50,' Vivant explains.
Web site: www.digimind.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.