Fashion Snoops Debuts Cultural Trend Tool

New York-based trend tracking company Fashion Snoops has launched an online creative platform for cultural trend research, analysis and presentation.

The company was established in 2001 and helps brands and companies identify and act on the trends and cultural movements that impact their business. A team of more than 100 specialists monitor and translate design trends, cultural movements and social shifts that impact consumer-facing businesses within and beyond the fashion world.

The new platform has been developed to demonstrate the intersection between fashion, style, art, technology and other cultural influences. It includes dynamic trend mapping that shows how trends evolve and how they are projected to impact a business, as well as long-term forecasting to enable clients to plan earlier. In addition, the solution offers video clips to help clients visualize how trends evolve.

Lilly Berelovich (pictured), co-founder and Chief Innovation Officer, comments: 'Every day, creatives and marketers are bombarded with information, data and imagery, and while accessing data is easier than ever before, the sheer quantity and lack of insight into what matters can be overwhelming. When you have the right insight into which trends matter and how to capitalize on them, then you have a strong foundation for innovation.'

Web site: www.fashionsnoops.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.