Burson-Marsteller Links Data-Driven Talent

Global PR and comms firm Burson-Marsteller has launched StudioB - billed as 'a fully integrated, real-time, data-driven center of creativity, content production and distribution' - in the US, with worldwide expansion to follow.

The new offer includes the firm's proprietary data tools and its polling and research capabilities, and is currently being rolled out across the firm's US offices, beginning in New York, Washington D.C. and Chicago.

StudioB aims to cut across the group's practice areas to give clients access to innovative creative and strategic comms services, co-ordinating and scaling creative, data-driven content with distribution across traditional and digital channels.

Worldwide Chair and CEO Donald A. Baer says StudioB is designed to take 'full advantage of the major marketplace changes emerging across the business around the rapid convergence of communications, marketing and media'. US CEO Michael Law adds: 'Access to rich data and information about the world around us presents an enormous opportunity for the public relations industry, but the data alone is meaningless if it doesn't inspire a unique insight and creative expression that can be executed in real time. That is precisely what we can now accomplish with StudioB.'

Burson-Marsteller was established in 1953 and is online at www.bm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.