Multi-screen media measurement firm Verto Analytics has launched a platform called 'Verto Content Watch', which claims to be the only service providing a holistic look across the digital ecosystem - from publishers and properties, to individual apps, sites, advertising and games.
New York-based Verto, which also has R&D offices in Finland, provides a broad portfolio of digital media measurement services, with a focus on syndicated research and analytics. In January, the company introduced a service tracking ownership and usage of digital devices called Verto Device Watch.
The firm says its new service provides a 'one-stop-shop' for digital audience measurement data reporting on online usage across smartphones, PCs, tablets, e-book readers and other digital platforms. It aims to give marketers data on reach, frequency and engagement of their digital properties; and to help drive digital advertising by providing net reach metrics with full demographic and device breakdowns.
Content Watch is based on Verto's collection of more than 3,000 data points per consumer every day across all of their digital devices, including data from nearly half a billion devices each month. CEO Hannu Verkasalo (pictured) comments: 'We live in a global economy where digital publishers see opportunities in new devices, but suffer from a lack of data. Advertisers have also found it difficult to execute in mobile, particularly in premium digital advertising across new device platforms. Verto Content Watch is a radical new single-source audience measurement solution that provides both scope and depth for their needs'.
Web site: www.vertoanalytics.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.