McCallum Layton to Expand CATI Team

Yorkshire-based full service research and marketing insight consultancy McCallum Layton plans to recruit at least twenty new members of staff for its CATI unit, following a major client win.

Founded in 1982 and based in Thorner, near Leeds, the company provides a full range of quant, qual and analytics services to clients in the consumer, B2B, and healthcare sectors, while its Digital Research division's offer includes online quant and reporting, social media evaluation, online portals and insight communities.

The CATI telephone unit of around 40 telephonists will grow to at least sixty in the next couple of months, says the firm, adding both experienced customer service agents and students with an interest in MR.

Founding Partner Duncan McCallum comments: 'We are experiencing a steady period of growth and we've just won an in-depth two year customer satisfaction study for a leading UK financial institution. It's a priority for us to invest more resource into the unit so that we have the capacity to manage further new business requirements as well as delivering on the projects we already have'.

Web site: www.mccallum-layton.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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