App Annie Adds Google Data to New In-App Measure

App store data firm App Annie has launched a solution called 'In-App Analytics', integrating figures from Google Analytics. Users will be able to view key usage metrics alongside data from five major app stores and 34 advertising platforms in one unified dashboard.

App Annie is used by more than 700,000 apps to track their performance. Its new additional usage data joins key performance metrics from existing App Annie products (Store and Ad Analytics), to provide a 'holistic view' of the health of an app portfolio.

Nick McIntosh (pictured), General Manager Free Products, explains: 'By aggregating the data publishers and developers have traditionally gathered from five or more different dashboards in one place, we're empowering them to spot success and problem areas quickly and make smarter, faster decisions on prioritization so they can spend more time on building their apps. We're excited to offer a tool that empowers app developers and publishers to make smarter business decisions, and look forward to integrating more platforms in the future'.

The firm, which is headquartered in San Francisco with twelve global offices in cities including Amsterdam, Beijing, London, New York, Seoul and Tokyo, is online at: www.appannie.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.