Nielsen has rolled its flagship online campaign measurement solution Digital Ad Ratings out to three more Asian markets and will add another three, plus Mexico, in the coming months.
The service was previously available in Australia, Brazil, Canada, China, France, Germany, Italy, the UK and the US, and is now commercially available in Singapore, Japan and Indonesia. The Philippines, Thailand, Malaysia and Mexico will be added shortly, bringing the total to 16 markets globally.
Previously known as Nielsen OCR, Digital Ad Ratings combines Nielsen's online data with aggregated, anonymous demographic information from third-party data providers to give reach, frequency and gross rating point (GRP) metrics for online ad audiences, as well as demographics. Metrics are reported daily through an enhanced dashboard.
Megan Clarken (pictured), EVP of Global Watch Product Leadership at Nielsen, comments: 'Nielsen Digital Ad Ratings is a true industry game-changer. Digital is fueling growth in brand advertising, and in markets where Digital Ad Ratings has already been rolled out, like the US and UK, it is transforming the advertising landscape by bringing standardisation and accountability, and helping advertisers and agencies gauge the return on their investment for every dollar they spend online'.
Web site: www.nielsen.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.