Cello Health Insight Boosts 'IQ' Quant Team

Cello Health Insight has strengthened its European quant research 'IQ' team with three appointments: Massimo Bufi joins as a Director level Senior Methodologist and Lisa Rollins as an RE; while Richard Kunzmann is promoted to Director.

Analytics exec Bufi (pictured) joins from Ipsos MORI where he headed up a team of research analysts in the customer experience (loyalty) function. He holds a Masters in Statistics for Market Research and his expertise includes marketing mix, path and linear modelling, as well as conjoint analysis.

Kunzmann joined the firm three and a half years ago, having earlier spent three years at FreshMinds, and spells at Media Tenor and the Human Sciences Research Council. Rollins worked most recently as a Senior Research Analyst at Kantar Health.

Gracie van Kemenade, Group Director and Head of the IQ Practice, says of the appointments: 'Growing demand for our quantitative research services means that we have undertaken a major strengthening of our IQ team, both in terms of numbers and breadth of expertise. I am delighted that through recruitment and through internal promotion, we have been able to do just that. We continue to seek top-quality practitioners to join us, and we expect to make further announcements about expansion of the team in the coming weeks and months'.

Cello Health has offices in London, New York, and Chicago and was formed in March 2014, bringing together five existing businesses under one brand.

Web site: www.cellohealthinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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