Unmetric Launches Social Media Competitor Monitor

New York-based social media intelligence firm Unmetric has launched a mobile app called 'Sense', through which marketers can monitor their competitors' social media posts in real time.

Unmetric tracks and analyses the online behavior of 35,000 brands segmented across more than 30 sectors, for social media channels including Twitter, Facebook, Pinterest, YouTube, LinkedIn and Instagram. Brands use the platform to benchmark their social media presence and investment against competitors.

The new Sense app has been developed to provide users with a view of competitors' campaigns and content, through a single live stream of campaign images, videos and hashtags that those brands publish on their social media profiles. After installing the app on their phones, users can select the competitors they want to monitor from Unmetric's database of brands, and Sense will pull content from those companies' posts.

CEO Lux Narayan (pictured) comments: 'While there are market research and applications like Survey Monkey for customer intel, there is nothing simple for competitive intelligence. We created Sense to fill this unmet need and to be the easiest way for any marketer - from digital strategists to CMOs - to stay abreast of competition anytime, anywhere'.

Web site: www.unmetric.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.