KWG Launches Dedicated Analytics and Results Arm

New York City-based marcoms agency KWG has launched a dedicated Analytics and Results department, which will use insights from media, marketing and sales data to help clients optimize their ad campaigns.

KWG manages marketing and advertising services for more than 40 brands with consumer sales totaling over $3 billion. Its new department, which will be integrated with the agency's existing disciplines, will develop a proprietary digital offering to maximize buy and sell side platforms for media acquisition and tracking. Jeff Graybill, Managing Partner, says that establishing this distinct department will enable the company to provide clients with more actionable insights throughout the marketing cycle.

Jesse Chen (pictured) joins in the newly created role of Director of Analytics and Results, in charge of the department. He previously served as Client Director - Research & Analytics at comms network Initiative, part of IPG Mediabrands. Before this, he was Manager, Performance Insights & Data Science at Omnicom Media Group; and a Senior Consultant and Developer at Anderson Analytics.

Jim Williams, Managing Partner, comments: 'We believe that the future is about the best data, not just big data. Jesse brings an extensive and diverse background in marketing and media research as well as data science that will be critical in the digital world ahead'.

Web site: www.kwgadv.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.