Funds and Retargeting Launch for Azalead

B2B marketing software firm Azalead has raised EUR 4.5m in a new round of funding, and launched an ad retargeting solution using cookies and machine learning to determine the names of companies from which visitors access a site, even if they visit from unregistered IPs.

Paris, France-based Azalead enables marketers to identify, track and nurture target accounts with display ads, even if they never fill in a web form. Its platform is powered by patent pending ID technology, and draws data from the client's web site and a database of more than 180 million international companies. The firm's new retargeting solution is based on this platform, and has been developed to identify a company's key potential customers, so they can be targeted directly. Azalead can then help segment visitors and customize ad campaigns based on cookies, IPs and other data.

The new funding has been led by European private equity and venture capital firm Idinvest, with participation from previous investor Aurinvest, which led a EUR 2m Series A round in March. The latest funds will be used to double the size of Azalead's R&D team, and increase the size of some of the other teams, as well as for potential expansion to the US.

CEO Nick Heys (pictured), who previously founded New York-based relationship marketing firm Emailvision, comments: 'In 2015, over 70 B2B marketers worldwide turned to our Account Based Marketing (ABM) solutions to transform the way they market to their target accounts. This new round of funding led by Idinvest will help us accelerate our growth and product roadmap'.

Web site: www.azalead.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.