Expansion Funds for Ad Platform SourceKnowledge

Video ad technology company SourceKnowledge has announced $1.5m in financing, which it will use to scale growth in its performance advertising platform Engage.

Engage helps mobile gaming and app publishers, eCommerce brands and others to view conversion metrics and other transparent reporting for digital advertising elements including video and display assets, data targeting and re-engagement across multiple devices.

The new funds, which came from BDC Capital, a subsidiary of the Business Development Bank of Canada, will also help with increased marketing in North America, where the development team has already doubled in size in the second half of 2015. During the year, the company also opened offices in Vancouver and grew its other SaaS offering, Reach DSP, by more than 900% between Q1 and Q4.

President and co-founder Patrick Hopf (pictured) comments: 'Focused on transforming how data-driven businesses advertise online, our team is generating revenue at an exponential rate, up 133% between 2014 and 2015, and we see an even greater opportunity ahead of us as our programmatic video and display products allow advertisers to engage audiences on any device'.

Web site: www.sourceknowledge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.