Mediabong Launches Video Re-Targeting Tool

Video ad platform Mediabong has launched a video re-targeting tool, based on actual individual user attention and interest levels.

Headquartered in Paris with offices in New York and London, Mediabong offers the patented 'Syncroll' video platform, which analyzes real-time viewer behavior and measures their interest within the ad displayed. The tool then adapts the way the ad is displayed based on each viewer's individual experience. According to the firm, Syncroll guarantees a 100% attention and viewability standard.

The new re-targeting feature works in real-time by gauging user interest and calculating an attention 'coefficient'. This then triggers different scenarios that correspond to the brand's objective and user behavior towards the video ad, allowing ads to be targeted at users who have visited a site or were about to purchase a product.

COO Priyesh Patel (pictured) comments: 'As soon as you know that a user has shown interest in your product, you should be able to interact with them in a variety of ways, and in turn create a personalized experience. Our experience is more of an opt-in type as opposed to forced viewing which allows us to better understand our users and provide an overall better user journey, but at the same adding unique value to the brand'.

Web site: www.mediabong.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.