Crossix Hires Analytics Veteran Ira Haimowitz

In New York, healthcare data firm Crossix Solutions has appointed media and analytics veteran Ira Haimowitz as Vice Product, Product Strategy, tasked with expanding its product portfolios and client relationships.

The company's marcoms solutions include the Digital Connect audience targeting tool, which helps pharma marketers reach relevant individuals; cloud-based measurement platform Digital Impact for Agencies; and the AdVantics Rx partnership with Nielsen Catalina Solutions, to help brands plan, measure and optimize their TV buys. Last month, Crossix partnered with mobile ad targeting specialist 4INFO to help healthcare marketers identify and engage with relevant consumers on their mobile devices.

Haimowitz (pictured) joins with more than twenty years' pharmaceutical CPG agency and consulting expertise. Most recently, he led new product development at Information Resources Inc. (IRI) as Principal, Media Center of Excellence, integrating multi-channel media data and CPG point-of-sale and shopper panel information. Before IRI, he led analytics teams at Wunderman and CementBloc, and worked client-side at General Electric, Pfizer and Organon. In addition, he previously served as President of the Pharmaceutical Management Science Association (PMSA).

Dan Stein, SVP Product Strategy, comments: 'We're thrilled to welcome Ira to the team. His unique perspectives and extensive industry knowledge bring a fresh focus to the continued development of our industry-leading products'.

Web site: www.crossix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.