Funds for Mobile Call Intelligence Firm Invoca

In the US, in-bound mobile phone call analytics specialist Invoca has raised $30m in a Series D round of financing, which it will use to fund further sales, marketing and product development initiatives.

Through Invoca's Call Intelligence platform, marketers can measure which campaigns are driving calls automatically, while understanding why customers are calling, gain real-time intelligence about who's calling, and analyze what's being said.

The latest investment has been led by Morgan Stanley Alternative Investment Partner, with participation from existing investors Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures and Stepstone, and brings the company's total funding to $60m.

CEO Mark Woodward (pictured) comments: 'The tidal wave of mobile adoption requires a new kind of marketing automation that accounts for the most important customer interaction you can have - a live phone conversation. This new funding round accelerates our ability to make enterprises successful, from our product and customer service capabilities to our expansion in the market'.

Web site: www.invoca.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.