TRIBE Seeks Funds to Widen Influencer Platform

In Australia, influencer marketing firm TRIBE is looking to raise $5m at a pre-money valuation of $15m, and is currently in discussions with a number of investors. It will use the funds to expand to new regions.

The Melbourne-based firm offers a marketplace through which to connect social media influencers and brands. TRIBE's existing 2,000 active influencers can choose which brands they want to work with via an app, while brands can invite and brief influencers to activate campaigns and engage target audiences.

New funding will add to the $2.4m seed round raised in the past nine months. Contributions have come from a range of investors representing tech, media, marketing and finance, including WME's founder and MD Nick Bell, and Rob Chaloner, founder and MD of Stratton Finance.

TRIBE CEO Anthony Svirskis (pictured) comments: 'We've been revenue generating from day one and we're currently experiencing double digit month on month growth in all our key marketplace and financial metrics. We're seeing traction in Australia beyond our expectations and are now ready to move our model into new regions'.

Web site: www.tribegroup.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.