CNBC Hires Evans for 'Catalyst' In-House Agency

News broadcaster CNBC has launched an in-house commercial agency called CNBC Catalyst, with a focus on delivering research and data to help brands shape their campaigns. To help drive this effort, the firm has hired media researcher David Evans as Head of Data and Insight.

Headquartered in London and Singapore, with country specific experts based throughout EMEA and APAC, CNBC Catalyst combines the group's former international ad sales team and content studio. The new unit offers a menu of services articulated through its ABCDE concept - audience, brand, content, data, and events and experiences - under the leadership of CNN veteran Max Raven, who joined CNBC last summer as SVP.

Evans (pictured) joins in London to bolster the International Research division, productize CNBC Catalyst's data offer, and analyse 'how the global C-Suite ticks'. Most recently, he was a Research Consultant at Digital Cinema Media, prior to which, he served as Quant Consultant at Blinc Partnership, and Insight Consultant at The Content Marketing Association. Earlier in his career, Evans was Business Director at MediaTel Group, Director of Media and Advertising at BDRC Continental, and Head of Research at Eurosport Television.

Raven says of the Catalyst launch: 'Advertising platforms have multiplied to the extent that you can talk to an audience in a thousand different ways. But engaging that audience - creating a two way dialogue that moves the needle - is a much more specialist art. Catalyst will help clients practice that art, so they spark the desired reaction with our affluent business and investor audience'.

Web site: www.cnbc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.