Market Track Buys Pricing Intelligence Firm Channel IQ

In the US, pricing intelligence specialist Market Track has acquired competitor Channel IQ for an undisclosed sum.

Chicago-based Channel IQ offers online real-time pricing intelligence solutions through which manufacturers and retailers can monitor competitors and channel partners. The firm also combines its product data with customizable 'where-to-buy' (WTB) and 'minimum advertised price' (MAP) solutions.

Commenting on the acquisition, Market Track CEO Wayne Mincey (pictured) said: 'The combination of Market Track and Channel IQ creates a new industry leader in the eCommerce intelligence space, by combining Market Track's massively scalable retailer data collection and brand protection capabilities with Channel IQ's proven MAP monitoring expertise and breakthrough WTB platform'.

Web sites: www.markettrack.com and www.channeliq.com . logy firm RealityMine has appointed Paul Street as Director, Global Research and Analytics in Toronto, Canada.

The firm, which combines passive monitoring of mobile activity across devices with survey access to opt-in panellists, is based in Manchester, UK and has offices in New York, Los Angeles, Chicago, Silicon Valley and Sydney, Australia. In 2013, it acquired media usage study USA TouchPoints, which was previously operated by the Media Behavior Institute (MBI). Last year, the company expanded the TouchPoints business to twenty new markets worldwide; simultaneously securing rights to the TouchPoints name.

Street (pictured) joins after more than 25 years in research, 22 of which were spent at Bell Media, most recently as Senior Director of Research. In that role, he managed a research team that supports national and retail advertising sales while providing primary research for network branding, news production and program testing. Earlier, he worked for the Television Bureau of Canada, and he began his career as a Media Planner - Researcher at J Walter Thompson. He is also a board member of research association MRIA.

CRO Tom O'Sullivan comments on the appointment: 'The world of media continues to change at a rapid pace as more and more consumers opt to access media throughout their day via an ever growing variety of sources. Under Paul's leadership, RealityMine will continue digging deep into the research collected by TouchPoints helping clients optimize their investment in our services'.

Web site: www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.