Dutch TV Body SKO and Kantar Deliver Multi-Screen TV 'First'

Netherlands TV industry body Stichting KijkOnderzoek (SKO) and Kantar Media have rolled out what they describe as the 'first TV currency in the world' to deliver reach and GRPs (gross ratings points) for ad campaigns and commercials across all screens.

The pair's Total Video Integration Model allows clients to measure and analyse TV and video audience viewing across tablets, smartphones and PCs. Data is now being released to the market, initially from RTL, SBS, STER, Sanoma and Disney, and programme data has been delivered daily since early January. A Total Video rating, fusing extended TV ratings with existing data and measurement of online video campaigns, is in development and scheduled for launch later this year.

Bas de Vos (pictured), MD of SKO, commented: 'We are delighted in our progress to deliver a complete view of TV and video audiences. The hybrid model developed by Kantar Media enables our clients to make more informed decisions on the performance of their campaigns, whilst maintaining a transparent, industry-accredited ratings currency for TV in the marketplace'.

Web sites: www.kijkonderzoek.nl and www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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