Gain Theory Appoints New Worldwide CEO

Year-old WPP consultancy Gain Theory has promoted Manjiry Tamhane to the role of Worldwide CEO. She succeeds Jason Harrison, who is moving to lead the new GroupM agency Team Arrow Partners.

Gain Theory brings together analytics, technology solutions and consumer research capabilities from around the group, to help businesses integrate, plan and model marketing decisions. Specifically, its team addresses problems associated with drawing useful information from an expanding set of data and new technology; confusion around terminology and jargon; and the need for faster, smarter predictive insights.

Tamhane (pictured) joined when the company launched, as Worldwide Chief Operating Officer and CEO for Europe, the Middle East and Africa (EMEA). Prior to this, she spent more than eight years at marketing response agency Ohal, where she was Global MD. Earlier, she worked for Debenhams for more than a decade, latterly as Customer Management Controller, and she was an Analyst at Penhaligon's.

In her new role, Tamhane will be responsible for all Gain Theory regions, setting the vision and strategy, and leading global client relationships. Harvey Goldhersz, Chief Data Officer and CEO GroupM Analytics, comments: 'As the availability of granular consumer event level data grows, so does the need to understand how to find core insights and obtain actionable recommendations that can maximize the benefit of marketing investment. Manjiry's passion and deep understanding of how to do this and her long pedigree of guiding brands to success make her the perfect person to take the global helm at this pivotal time'.

Web site: www.gaintheory.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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