Kantar Media Enhances Real-Time Ratings

In London, Kantar Media has updated its real-time ratings capabilities with new features to make it easier for broadcasters to interpret and analyse audience data on their smartphones, tablets and PCs, and to assess how programmes are being received by the audience.

The company has been delivering real-time ratings to the TV industry since 1988, and this service is now available in ten markets. Overall, Kantar Media operates or licenses TV measurement in more than 50 markets worldwide. Its real-time ratings technology delivers live information on audience viewing for every minute of broadcasting, and the design has now been enhanced to enable broadcasters and programme makers to analyse the data and make immediate decisions about live programming.

Richard Asquith, Global CEO of Audience Intelligence at Kantar Media, comments: 'We're proud to have been the first measurement provider in the world to create and deliver real-time ratings. As new advertising models and programmatic systems are adopted, real-time ratings as an extension of the TV currency system can deliver broadcasters strong competitive advantage'.

Web site: www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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