AvatarLabs Opens Innovation Department

Los Angeles-based full-service digital agency AvatarLabs has launched an Innovation Department, with the aim of bringing interaction and storytelling to digital audiences.

AvatarLabs' core expertise encompasses marketing strategy and execution across all digital platforms via web sites, social media campaigns, viral activities, mobile apps, online media campaigns, video content production and PR. The new department focuses on prototyping, research and development, and experimentation in technology and digital executions across new and emerging media.

James Safechuck (pictured) has been promoted to Director of Innovation and Head of the new Innovation Department. His career at the company began a decade ago as a motion graphics designer and animator, then he moved to a role involving digital storytelling from concept through to completion as a developer and software engineer, working with UX, UI and design teams. The firm has also promoted Bill Hargis to Creative Director and Benjoseph Manibog to Senior Art Director.

Commenting on the launch, CEO Rex Cook said: 'I'm exceptionally proud of the formalization of the Innovation Department and the promotions of these invaluable team members, both of which help keep AvatarLabs at the forefront of new and emerging media and as a powerhouse of creative execution in the business. As a creative agency, its people and ideas like these that make our work so fun, exciting and ground-breaking.'

Web site: www.avatarlabs.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.