Data Firm Lift Science Acquired

In Chicago, digital marketing agency Shaw + Scott has acquired consulting and software solutions firm Lift Science, and will add a new division using the bought firm's capabilities to provide services including predictive analytics and data science.

The division, to be known as Shaw + Scott Labs, will be led by Lift Science co-founder and principal Aaron Smith, and its offer will include email archiving; assimilation of data from any source for pruposes including deeper customer insight and ROI optimisation; advanced retargeting solutions; and technical consulting in these and other areas.

Co-CEO Julian S. Scott comments: 'Shaw + Scott Labs is a natural evolution for us as we expand from a niche email agency to a full-service digital marketing agency and consulting firm. Our clients need holistic and harmonious digital marketing solutions that take advantage of technological innovations that truly drive the customer experience. Now, with the team from Lift Science on board, we can deliver'.

The new division is online at www.shawscott.com/labs .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.