Pollfish Adds Profiling Feature

New York-based mobile survey network Pollfish has launched a feature for its user results page, which allows marketers to create profiles of their target customers and compare them with the firm's network of more than 300 million consumers.

Founded in 2013, Pollfish offers access to a global network of consumers via their mobile phones. Users of its platform can obtain consumer opinions, test their ad concepts, conduct product and pricing research, and measure brand awareness, all in real-time.

By comparing how targeted Pollfish survey responses match with specific customer profiles, the firm says its users can then apply the results to build a larger, lookalike audience in real-time. When a user receives their survey results, Pollfish's technology correlates the responses with its network of 300+ million users around the world, comparing locations, gender, age and even mobile service providers. Researchers are then able to see how significant their survey is in comparison to the wider target market.

CEO and founder John Papadakis (pictured) comments: 'You can now survey a few hundred people with Pollfish and, in real time, actually visualize what the average responses are from thousands more in that specific location. Traditionally, marketing strategists would have to run costly, large-scale surveys to figure out what their target customers wanted. Now with our new results feature they can do that in an instant'.

Web site: www.pollfish.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.