New York-based ad targeting tech specialist AppNexus has closed a $31m investment round, including $10m from Rupert Murdoch's media group News Corp, which will now have access to AppNexus' full suite of technology products.
The firm's software helps publishers maximize yield; and marketers and agencies harness data and machine learning to deliver intelligent and customized campaigns. It includes the Yieldex Analytics solution, which helps publishers manage, forecast, package and price their digital inventory to improve yield and maximize revenue across all delivery channels.
The new funding and relationship with News Corp extends AppNexus' existing association with video ad distribution and tracking platform Unruly, which was acquired by News Corp a year ago. AppNexus President Michael Rubenstein (pictured) comments: 'We're deeply honored to partner with one of the world's great media and information services companies. Today's announcement signals our joint commitment to innovation over the long term. As News Corp accelerates its digital expansion, AppNexus will provide leading-edge technology'.
Web site: www.appnexus.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.