Corporate Insight Expands UX Research Services

In New York, competitive intelligence and user experience (UX) research specialist Corporate Insight is expanding its custom research offer with the addition of standalone studies, project series, ongoing programs, and retainer models.

Corporate Insight tracks technological developments in the end-user online experience; while offering subscription-based 'Monitor' research services in fourteen verticals, along with custom research and other consulting services. The firm has provided user testing services since 2011, integrating real-world users and quantitative analysis to produce new insights into platform usability and effectiveness.

Initially focused on the financial services and healthcare industries, the expanded UX practice will complement the research offerings of the firm's Monitor Services and Consulting Services divisions. Techniques include in-depth interviews; in-the-lab, contextual and remote interviews; usability testing; expert reviews; card sorting; persona development; and surveys.

Adam Hulnick (pictured), who was recently appointed to lead the UX Research practice, comments: 'UX research that is insightful and actionable helps clients be proactive, and avoid major design and user experience issues before production, when changes are often expensive. Our reports give clients a clear and concise, unbiased action plan for improvements, helping them create products and services that are satisfying and engaging to use'.

Web site: www.corporateinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.