SiriusDecisions Launches Customer Engagement Service

Global b2b research and advisory firm SiriusDecisions has launched a new Customer Engagement Strategies (CES) service, providing fact-based intelligence to help customer experience leaders design and deliver the best experience after a sale.

The Wilton, CT-based firm also has offices in two other US cities plus the UK, Canada, Mexico and Singapore

The new CES service combines real-world insights, frameworks and coaching, and promises execs help with building a business case for investment in customer experience, defining strategy, deploying supporting tactics and measuring impact. Key areas of focus include marketing, advocacy, success, organizational structure and measurement.

Service Director Lisa Nakano comments: 'Earlier this year, our research found that more than 80 percent of b-to-b buying decisions are based on direct or indirect customer experience, which means what happens after people buy has a much bigger impact than even offering fit or price. By taking advantage of our latest insights, best practices and research, b-to-b leaders will be equipped to enhance their customer engagement strategies to strengthen existing relationships, increase cross-sell and upsell potential, and create a virtuous cycle of profitable revenue growth'.

Web site: www.siriusdecisions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.