Partners Offer PR Distribution and Analytics

Press release distribution firm Business Wire and database and analytics solutions firm Agility PR have announced a strategic partnership promising better distribution, monitoring and media analytics for communications professionals.

Berkshire Hathaway subsidiary Business Wire says clients will now have 'a seamless and cost-effective solution to integrate media outreach and multi-outlet monitoring into their communications campaigns'. Agility PR Solutions, itself now a subsidiary of Innodata, is the owner of a media database of almost 800,000 verified contacts in more than 200 countries.

The partnership will offer customers the chance to:

• Identify Influencers, searching the Agility media database, and save custom lists; and to fine tune their approach to particular sections of the press;
• Amplify Messages sent out over Business Wire using personalized outreach to key influencers, teamed with Agility's integrated email sending and engagement tracking tools.
• Monitor Coverage via self-service or full service media monitoring - allowing them to track trending topics, customer sentiment, share of voice, competitors and social media activity; and
• Measure Impact - using integrated reporting capabilities giving pre-made or custom reports on the effectiveness of their communication.

Business Wire CEO Cathy Baron Tamraz says the partnership 'will help our customers elevate their communications campaigns by better targeting relevant journalists and influencers, staying current on critical industry trends, and measuring the true effectiveness of their messaging'.

Web sites: www.agilitypr.com and www.businesswire.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Register (free) for Daily Research News

Simple printable version of this article

Email this article to a friend