Further Funding for Belgian CEM Firm NGDATA

Gent, Belgium-based CEM specialist NGDATA has raised another $9.4m in venture funding, for use in accelerating sales and marketing, product innovation around its Lily Enterprise operating system, and for acquisitions.

The new money brings the firm's total Series B round to roughly $20 million, and was led by Idinvest Partners, with participation from existing investors. The company has also added Dominique Illien, CEO of Editions Lefebvre Sarrut (ELS), to its board. The firm raised $10.2m in October 2015, adding to $2.5m used in 2013 to establish offices near New York and San Francisco, and a further $3.3m later in the year.

Lily Enterprise captures data from a range of channels and provides real-time insights to enhance the customer experience, with a focus on clients in financial services, media / publishing and telecoms. NGDATA had an active 2016, buying Dutch analyst Rednun in October, and earlier expanding into the Asia Pacific region, with the opening of an office in Singapore.

Luc Burgelman (pictured), CEO of NGDATA comments: 'This funding enables us to continue domestic and international growth, expand our employee base, and further propel our strategic acquisition strategy'; while Chairman Michel Akkermans says investors are 'pleased with the company's positive momentum'.

NGDATA also has offices in the USA, and is online at www.ngdata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.