Ampsy and RedPeg in Geofencing Partnership

In the US, social media geofencing and analytics tech provider Ampsy and agency RedPeg Marketing have partnered, to deliver their combined services to the experiential marketing sector.

Through its proprietary geofencing engine, Ampsy aggregates and analyzes social media content shared anywhere in the world. Through its partnership with RedPeg, Ampsy will use geo-coordinates to provide insights into who shares what regarding brands, on social media, from specific events and locations.

John Piester (pictured), President of RedPeg Marketing, comments: 'We believe experiences are the most powerful way consumers can interact with brands. With Ampsy on our team, we can extend what we're doing onsite by listening and responding to consumers in real-time. We're just scratching the surface on the potential of this new partnership'.

Web sites: www.ampsy.com and www.redpeg.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.