Kinetic Social to Reveal Hidden Audiences

In New York, social media ad firm Kinetic Social has launched a solution to identify people who are interested in a brand before they visit that brand's site, or engage with the brand on social media.

Kinetic Reveal is the first solution developed following Kinetic's acquisition of the Spectrum Platform Company (SPC) in late 2016. SPC uses data about what people read and watch online, and converts it into a proprietary data signal, through which to reach the right people and scale advertising.

Reveal's technology monitors what people read and watch, categorizing content consumption '400,000 times per second' to create proprietary audience profiles and drive qualified traffic, which becomes first party data. The tool gives advertisers access to audience data linking recent, relevant content consumption to mobile advertiser IDs, to create custom audiences within all major social media platforms.

Matt Gilbert (pictured), CEO of Kinetic Social, comments: 'With Kinetic Reveal, we are providing our brand customers with addressability and performance at scale in the mid-funnel by using our proprietary data to interpret content consumption on the open web and link it to the device ID. It's finding the right audience that matters, and doing so requires a highly sophisticated approach that includes client data, platform data, and specialized third party predictive signals further supported by the analytics to measure it.'

Web site: www.kineticsocial.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.