Expansion Funds for Customer Targeting Firm eRelevance

In the US, customer targeting specialist eRelevance has completed a $5.1m round of funding, which it will use to expand sales and marketing teams and drive its product development programs.

Based in Austin, Texas, the firm offers a marketing automation service to enable small businesses to reach their existing customers with targeted campaigns across digital channels, including e-mail, text, mobile conversations, Facebook, Instagram and the web. The firm's marketing consultants use its proprietary technology and data analytics, and design programs to drive repeat business. The company currently has a team of 58, with plans to expand to 80 by the end of the year.

New financing has been led by Rally Ventures, with participation from other existing investors Chicago Ventures, Miramar Venture Partners, Martin Investment Holdings and Capital Factory. Since its launch, eRelevance has raised $13.7m. CEO and co-founder Bob Fabbio (pictured) comments: 'This strategic round of funding will help us accelerate the growth of our business toward our $10m milestone and continue to delight our customers with our unique and innovative service. The additional funding will be used to expand our sales and marketing efforts and further develop our platform'.

Web site: www.erelevancecorp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.