adsquare Adds New Proximity Data

Mobile data exchange adsquare has extended its data portfolio with the addition several first-party proximity data providers, to offer more precise location-based targeting.

The firm uses real-time location data for audience targeting and programmatic advertising, partnering with ad networks, publishers and global exchange platforms to offer access to modelled audiences. It has now added access to data from several companies which aggregate first-party location data from beacon signals and background geolocalization, including AreaMetrics, BeaconsInSpace, FreckleIoT, Mobiquity Networks, Proxama, Reveal Mobile and Unacast.

Tom Laband (pictured), co-founder and CEO of adsquare, explains: 'In the era of personalized, one-to-one advertising, combining location and proximity data is key. It enables advertisers not only to target customers based on geographical locations, but to also target specific buildings, shopping units and aisles. As a neutral marketplace, adsquare adds all relevant providers to our platform and gives advertisers control and transparency over those invaluable location and proximity insights'.

Web site: www.adsquare.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.