Rebrand for Sports Performance Data Specialist

UK-based sports analysis specialist PGIR Ltd has rebranded to become Insight Analysis.

The firm, which was founded by ex-England rugby international John Hall, and acquired by MyLife Digital (MLD) in 2016, provides performance analysis and data management for professional sports clients. It also has a new logo and has adopted the strapline 'Rethinking sports data to improve performance'.

Mike Hughes, Director of Elite Sport says the rebrand is 'the final step' following the MLD acquisition, and 'reflects [the firm's] desire to focus on qualities that differentiate it from competitors'. He adds: 'We are passionate about our mission to improve performance in sports by rethinking the way in which athlete and team data is used'.

Keith Dewar, MLD's Group Marketing & Product Director, comments: 'Although we've changed the brand, our values of honesty, reliability and trust remain the same and continue to provide the bedrock for Insight's work. This, combined with our people, our processes, our relationships with world-leading academics and our data science technology, makes Insight's capabilities truly word-class'.

Web site: www.insight-analysis.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.