Rippll and Adbrain Partner for Location Data Insights

Location-based marketing solutions provider Rippll has announced a partnership with digital ID specialist Adbrain. The firms will combine cross-platform consumer insights with real time footfall data, helping clients to understand each customer's journey and behaviour.

Rippll combines proprietary app and server side technologies with advanced machine learning to scale up location data for marketing purposes, while Adbrain's intelligent digital ID technology helps companies to target and measure consumers across devices, channels and platforms.

Doug Chisholm, CEO at Rippll, says: 'Adbrain's ability to map customers across devices combined with Rippll's Real Time Location Database will enable us to provide truly holistic insight into consumer behaviour... Where previously, consumer insight could be lost between devices or lost between apps and mobile web, we are now able to bring together cross device and cross platform insight to create a rounded understanding of each unique customer'.

Adbrain CEO Gareth Davies says his firm is 'thrilled to be working with Rippll to solve customer identity by helping enhance their footfall analysis'.

Adbrain, which has offices in San Francisco, Seattle, New York and London, is online at www.adbrain.com, while Rippll's online home is at www.rippll.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.