Marketo Partners with Google

US-based marketing software and solutions firms Marketo is collaborating with Google Cloud - the former's Engagement Platform will be integrated with the latter's G Suite and data analytics, and will tap into Google's machine learning capabilities.

The multi-year deal promises marketers improved ways of 'listening, learning and engaging with buyers', in real-time across a range of digital channels. Marketo's marketing automation products, used by more than 6,000 businesses worldwide, will run end-to-end on the Google Cloud Platform, helping the firm roll out its service worldwide. The platform is already a Marketo client and will expand its usage.

Marketo CEO Steve Lucas (pictured) comments: 'Marketo customers use our Engagement Platform to deliver personalized experiences, fueling revenue growth and improving brand impact, while scaling to support the demands of today's digital landscape. This collaboration with Google takes that capability to new heights'.

Tariq Shaukat, President of Google Cloud, says the collaboration will 'allow for innovation leveraging Marketo's Engagement Platform and Google Cloud's commitment to performance, collaboration, and data science at scale'.

Marketo is headquartered in San Mateo, CA, with offices around the world, and is online at www.marketo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.