Firms Roll Out Intent-based Mobile Targeting Solution

In the US, location intelligence technology company Ubimo has partnered with shopper targeting specialist Advantage Media Solutions, to offer an intent-based mobile solution designed to reach customers with precise geographic and behavioral targeting.

Advantage Media's proprietary MomentAware technology combines real-time and historical shopper geo-location, digital content consumption and situational data, with past purchase behavioral and demographic data. Ubimo's location platform and machine-learning technology will use this data to help brands identify the places and moments consumers are most open to receiving messages.

Kim Riedell (pictured), SVP, Advantage Media Solutions, says the combination will 'enable retailers and brands to connect with consumers at the right time, at the right location, and on the right device during the buying journey'.

Web sites: www.ubimo.com and www.advantagemediasolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.