iModerate Adds Video Response Option

MR tech developer iModerate, a division of 20|20 Research, has enhanced its online chat solution by integrating the ability to collect video responses from participants.

Acquired a year ago this month by Nashville, TN-based 20|20, iModerate is headquartered in Denver, CO and combines cognitive psychology techniques with research to help brands uncover consumer motivations. The latest upgrade adds video responses to the
current open-ended text responses. Projects including the new option will include video highlights as part of the final research report.

VP of Insights Julia Eisenberg (pictured) comments: 'Combining our understanding of what is said with how it is said is important in today's marketplace. iModerate's new enhancement for video gives our clients a wonderfully textured picture of consumer behavior'.

Web sites: www.imoderate.com and www.2020research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.